Take the Hill Street Challenge… and cheers to a better you!

If you’re like most people, December was a month of over-eating and over-drinking… and there’s still a few days left!


But beginning January, we have a challenge for you that might just make you a better version of yourself… if you have what it takes.


The Hill Street Challenge is simple: you decide that for 30-days, from January 2nd until January 31st, you’re going to replace your alcoholic drinks with Hill Street’s award-winning alcohol-free beverages.


Why would you do that? Because alcohol is full of calories, contra-indicative to a slew of medications, helps you make bad decisions, and is considered a carcinogen. (Sceptical about that last one? Type “alcohol carcinogen” into Google and see what comes up.)


If you need any more reasons, we’ve put together five humorous videos to illustrate the benefits of going alcohol-free. You can find them at HillStreetChallenge.com (scroll down), and we hope you’ll enjoy them enough to share them with your friends.


Our friends at Zoomer Radio’s Breakfast Show – Neil, Sam, and Jane – will be taking the Hill Street Challenge, and they’ve each invited a loved one to join them. You can listen to their show every morning on AM740 beginning January 3rd to hear how things are going and what benefits they’re realizing by going alcohol-free for 30-days.


And if all of that isn’t enough to convince you to take the Hill Street Challenge, we have one more reason: you can help one of our charity partners earn a cheque for $10,000!


For that, you just need to get your thumbs working and post, tweet, retweet, like, and share on Facebook, Twitter, and Instagram using the #HillStreetChallenge hashtag AND the hashtag of one of Hill Street’s charity partners: either #DryforArthritis for the Arthritis Society of Canada or #PCC for Prostate Cancer Canada. Whichever charity earns the most engagement between January 2nd and January 31st will get a cheque for $10,000…Cheers to that!


With Hill Street Beverages, giving up alcohol doesn’t have to mean giving up socializing with your friends over a drink. Hill Street alcohol-free beverages have zero percent of the alcohol and one hundred percent of the taste. If you like a nice, light Pilsner, our Designated Draft is sure to hit the spot. Are you more of a craft beer drinking? Try our Hill Street Craft Brewed Lager, the alcohol-free beer that’s surprising beer enthusiasts everywhere by how great it tastes. Do you prefer to enjoy a glass of wine? Our Vin(Zero) and Vintense wines are perfect for every occasion.


So take the Hill Street Challenge, and cheers to a better you!


Hill Street products — Hill Street Craft Brewed Lager, Designated Draft, and Vin(Zero) wines — are available at Loblaws, Sobeys, Shoppers Drug Mart, and other fine independent grocery retailers across Canada; look in the beverage aisle of your grocery store. Or shop online at hillstreetbeverages.com and have them delivered to your door.