Kick off the Summer with (V)ia RegalTM Pink Grape Sparkler Now Available at the Ontario Cannabis Store and Select Retailers

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Cannabis infused (V)ia RegalTM Pink Grape Sparkler set to become the new, refreshing taste of summer

Toronto, ON, May 18, 2021 – Hill Street Beverage Company Inc. (TSXV: BEER) is pleased to announce that (V)ia RegalTM Pink Grape Sparkler is now available for consumer purchase at the Ontario Cannabis Store and select retailers beginning now.

(V)ia RegalTM Pink Grape Sparkler is an early entrant to the “craft beverage shelf” at the Ontario Cannabis Store. Hand-crafted, with clean, simple ingredients, the new bubbly beverage is set to become the new favorite choice in fridges and coolers this summer.

“(V)ia RegalTM Pink Grape Sparkler sets a tone and a mood. A crisp, delicious, bubbly beverage, it’s perfect for celebrations, get-togethers with friends, social settings or when you want to kick-back and relax.” said Lori Senecal, interim co-chief executive officer of Hill Street Beverage Company. “Truly the first of its kind, this innovative cannabis infused sparkler is crafted directly from Canada’s market leading alcohol-free product line-up. The familiarity and high standards of Hill Street’s top-performing alcohol-free Shiraz provides an ideal platform to deliver an incredible new beverage experience.”

(V)ia RegalTM Pink Grape Sparkler is Canada’s first grape-based cannabis infused beverage. Its grape based bubbly flavour makes it unlike any Cannabis infused beverage currently available.

“Just like the fine art of winemaking, (V)ia Regal Pink Grape Sparkler underwent a creative development process,” states Craig Binkley, interim co-chief executive officer of Hill Street Beverage Company. “The end result delivers tasting notes that build on the rich alcohol-free red wine base and include blackberries, currants, pomegranates, and grapefruit, for a flavour forward, unique beverage experience.”

(V)ia Regal Pink Grape Sparkler is offered in a 355ml sleek can containing 10mg of THC and only 90 calories. Via Regal was developed and is manufactured exclusively through our partnership with Molecule Inc. The new beverage is available now at the Ontario Cannabis Store and select retailers. Serve it chilled for delicious, refreshing summer enjoyment.