A round for the boys please!

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We love our dads, husbands, brothers, sons and grandfathers, but we all know how stubborn they can be when it comes to seeing a doctor. So, we’re asking you to help convince the 50+ year old men in your life to go get tested. The survival rate for prostate cancer is close to 100% when detected early.

That’s why this year on June 14th  we’re encouraging everybody to surprise dad with a couple of matching plaid shirts and a case of Designated Draft. You’ll not only be reminding them to take care of business, you’ll also be supporting Prostate Cancer Canada with every purchase.

And please, don’t forget to share a pic of each and every awkwardly matching, heartfelt Father’s Day moment on social media with #PlaidForDad.


Give dad award-winning alcohol-free beer.

That actually tastes like beer.

Buy some now!



We’ve crafted a special Plaid for Dad edition of our award-winning Designated Draft, and will be donating $50,000 from the sale of these specially marked cases to Prostate Cancer Canada. But it doesn’t stop there, 10% of each case sold after that will also go to supporting this amazing cause.

Read more about Plaid for Dad